I worked as a Communications and Content Analyst for Videocamp, a free video platform by Instituto Alana. In this role, I contributed to the launch campaigns of various films, including the documentaries Eleições, directed by Alice Riff, and RBG, by Participant Media.
I defined the brand’s tone of voice and developed a content strategy for social media, which increased the platform’s traffic and user base. I also created assets for the Videocamp Film Grant campaign, which selected a film to receive $500,000 in funding. Additionally, I was responsible for the script of the campaign’s main promotional video, which can be viewed below.