Currently, I work as Insights Editor at EloGroup, a global Transformation consultancy with over 600 employees, operating from strategy to delivery. We apply the lenses of Technology, Data & AI, and Management to solve the challenges of some of the world’s largest organizations across multiple industries.
I write and edit articles and reports both in English and Portuguese for a worldwide audience of leaders in some of the most competitive companies in their sectors.
Sample article:
The Transition to the Metaverse
The word “metaverse” has become one of the main buzzwords of this decade's beginning. Today, it's nearly impossible to browse the news or read business reports without encountering this concept, whose name is borrowed from the 1992 science fiction novel Snow Crash by American author Neal Stephenson, in which the protagonist lives in an alternative reality within a digital duplicate, where he can shop and combat enemies.
Some of Silicon Valley’s largest companies believe this will be the next chapter in human technological development, comparable to the emergence of the internet and social media.
The prime example is Facebook, a symbol of what’s known as Web 2.0. Amid its first-ever decline in users on the world’s largest social network and an investor landscape marked by nervousness—which led to a single-day stock drop of 26%—Meta is striving to shift its focus toward creating applications and tools that, according to Zuckerberg, will help lay the foundations for this new way of engaging with digital environments.
So, what has changed? Why have these digital worlds, which have existed in some form for over two decades, now become the future of technology?
